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RSA 64 For primary data to be useful to marketers it must be relevant current unbiased and. Complete Accurate Inexpensive 65. Which of these is not an advantage a Respondents cannot remain anonymous. b It is more cost efficient. 68 What is TRP a Television Rating point 69 research is the gathering of primary data by watching people. D The format of focus groups can be varied. e The Internet format can restrict respondents expressiveness. What techniques can be applied to obtain qualitative...
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