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The Lead Ads
Guide
October 2015Lead ads simplify the sign-up process
on mobile. With editable contact
information prefilled by Facebook,
the sign-up flow is no more than just
a few clicks.
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How to fill out form lead ads

How to fill out form lead ads
01
Login to Facebook Business Manager and navigate to the Facebook Page where you want to create the lead ad.
02
Click on the 'Publishing Tools' tab at the top of the page.
03
In the left-hand menu, click on 'Forms Library'.
04
Click on the 'Create' button.
05
Choose the type of form you want to create (e.g., more volume, higher intent, or custom questions).
06
Enter a name for your form and select the questions you want to include.
07
Customize the order and appearance of the questions.
08
Specify the intro and outro texts for your form.
09
Configure the privacy policy URL and disclaimer.
10
Add a custom thank you screen or redirect URL.
11
Review your form and click on the 'Publish' button.
12
Go back to your Facebook Page and create a lead generation campaign using the newly created form.
13
Monitor the performance and effectiveness of your lead ad campaign through Facebook Ads Manager.
Who needs form lead ads?
01
Businesses that want to generate leads and capture customer information.
02
Companies that offer products or services that require contact information from potential customers.
03
Marketers who want to build a customer database and reach out to interested individuals.
04
Non-profit organizations that want to gather information from volunteers or donors.
05
Event organizers who need to collect attendee information for registration purposes.
06
Educational institutions looking to capture inquiries and student details.
07
Real estate agents and brokers who need to collect information from potential property buyers or renters.
08
Any business or individual that wants to streamline the lead generation process and increase conversion rates.
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What is form lead ads?
Form lead ads is an advertising format provided by Facebook that allows businesses to generate leads directly from ads on the platform.
Who is required to file form lead ads?
Businesses or advertisers who want to collect lead information from potential customers through Facebook ads are required to create and file form lead ads.
How to fill out form lead ads?
To fill out form lead ads, businesses need to provide information such as contact details, business information, and any specific questions they want to ask potential leads. This information is collected in a form that is integrated directly into the ad.
What is the purpose of form lead ads?
The purpose of form lead ads is to simplify the process of collecting lead information from potential customers who interact with ads on Facebook.
What information must be reported on form lead ads?
Businesses must report information such as contact details, business information, and any specific questions they want to ask potential leads within form lead ads.
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