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Smartphone Tablet 300x50 300x250 320x50 320x480 480x320 All Display sizes are highly recommended as well 768x1024 1024x768 Expansion not allowed for this unit GIF JPG PNG third-party JS tags No flash HTML5 assets must be 40 KB Not allowed for this unit distinguishable from normal webpage defined borders and not be confused with normal page content campaign starts Ensure images are mobile web optimized do not use Flash assets landing pages must be mobile optimized include dimensions in file...
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How to fill out ad unit specification

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How to fill out ad unit specification

01
To fill out ad unit specification, follow the steps below:
02
Start by accessing your ad management platform or website where you manage ad units.
03
Navigate to the section or page dedicated to ad unit specification.
04
Select the specific ad unit you want to fill out the specification for.
05
Begin by providing the required information such as the ad unit name or ID.
06
Specify the ad unit size or dimensions by entering the width and height values.
07
Choose the appropriate ad type for the unit, whether it's display, video, or interactive.
08
If necessary, specify additional settings like maximum ad duration, rotation frequency, or targeting options.
09
Include any additional notes or instructions for the ad unit if applicable.
10
Save the changes and ensure the ad unit specification is accurate and complete.
11
Test the ad unit implementation on your website or app to verify its functionality.
12
Monitor the ad unit's performance and make necessary adjustments if needed.

Who needs ad unit specification?

01
Ad unit specification is required by individuals or businesses involved in digital advertising.
02
Here are some examples of who needs ad unit specification:
03
- Advertisers: Advertisers need ad unit specification to ensure their creatives are correctly displayed on publisher platforms.
04
- Publishers: Publishers use ad unit specification to define the available ad inventory and ensure their websites or apps can accommodate different types of ads.
05
- Ad networks: Ad networks require ad unit specification to standardize the ad format and placement across various publisher sites.
06
- Ad operations teams: Ad operations teams rely on ad unit specification to accurately configure ad serving and targeting settings.
07
- Ad exchanges: Ad exchanges utilize ad unit specification to match relevant ads with available inventory.
08
- Creative agencies: Creative agencies need ad unit specification to accurately design and produce ad creatives based on specific ad unit dimensions and requirements.
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Ad unit specification is a set of guidelines and requirements that detail the dimensions, file type, and other specifications for advertisements.
Advertisers and agencies are typically required to file ad unit specifications when submitting their advertising materials.
Ad unit specifications can usually be filled out online through an advertising platform or by following a provided template.
The purpose of ad unit specification is to ensure that advertisements comply with industry standards, fit properly on the intended platform, and are displayed correctly to the target audience.
Information such as the dimensions, file format, file size, and any additional requirements for the advertisement must be reported on ad unit specifications.
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