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THE CHALLENGE FOR BA WAS IN AGGREGATING 5 AFFILIATE NETWORKS IN OVER 20 COUNTRIES specific routes as well as other initiatives Aggregating and analysing the data across a were became an integral part of their strategy. CONTACT PERFORMANCEHORIZON.COM PERFORMANCEHORIZON.COM CASE STUDY DIGITAL PARTNER MARKETING FOR BRITISH AIRWAYS AFFILIATE OPTIMISATION HAD PLENTY OF RUNWAY FOR IMPROVEMENT British Airways is one of the leading and most recognised global airline brands. Working with 5 affiliate...
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