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This gain has been achieved by VW s multi-brand strategy. The VW group includes automobiles from the VW brand portfolio but also the Audi Seat and Skoda operations. Cravens D. W. Greenley G. Piercy N.F. and Slater S.F. 1998 Mapping the path to market leadership Marketing Management Fall pp. 29-39. Aaker D.A. 1996 Building Strong Brands The Free Press New York NY. Berner R. 1997 How Gap s own design shop keeps its imitators hustling Wall Street Journal 3 March pp. B1 and B4. First we examine...

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An executive summary is a brief overview of a document, report, or proposal that highlights the main points and key findings.

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Typically, executives or senior leaders within a company or organization are required to file an executive summary.

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What is the purpose of an executive summary for?

The purpose of an executive summary is to provide a concise overview of a more detailed document or report, allowing busy executives to quickly understand the key information.

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An executive summary should include the main points, key findings, recommendations, and any important data or statistics from the full document.