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VYTAUTAS MAGNUS UNIVERSITY FACULTY OF ECONOMICS AND MANAGEMENT MARKETING DEPARTMENTSIRUS GASIMIINTERNATIONAL MARKETING STRATEGY OF SHEKIIPEK Master Diploma Paper Program: Marketing and International
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01
Start by conducting market research to identify potential target markets
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Analyze the competitive landscape in each target market
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Define your marketing objectives and goals for each target market
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Develop strategies to enter and establish your brand in each target market
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Create a marketing mix that aligns with the cultural and business practices of each target market
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Develop a pricing strategy that takes into account factors like market demand and cost of doing business
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Implement promotional activities to create awareness and generate interest in your brand in each target market
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Monitor and evaluate the effectiveness of your international marketing strategy regularly
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Adapt and refine your strategy based on market feedback and changing business conditions

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International marketing strategy is a plan of action that guides a company's marketing efforts in foreign markets to achieve specific business objectives.
Companies that are operating internationally or planning to enter foreign markets are required to develop and file an international marketing strategy.
To fill out an international marketing strategy, companies should conduct market research, identify target markets, set marketing objectives, develop marketing tactics, and create a budget.
The purpose of an international marketing strategy is to help companies expand their presence in foreign markets, increase sales and revenue, and achieve a competitive advantage.
Information such as market analysis, target market segmentation, marketing objectives, marketing tactics, budget allocation, and implementation plan must be reported on an international marketing strategy.
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