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BRANDING & STYLE GUIDE SPRING 2015CONTENTS INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 LOGOS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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How to fill out branding amp style guide

01
Start by collecting all relevant information about your brand, including your brand values, mission, and target audience.
02
Define the main elements of your brand, such as your logo, typography, color palette, and imagery.
03
Create guidelines for each element, specifying how they should be used consistently across all brand materials.
04
Include instructions on how to use your logo in different variations, sizes, and backgrounds.
05
Outline the correct usage of fonts, including font sizes, spacing, and hierarchy.
06
Specify your color palette, providing Hex or RGB values for each color and guidelines on their appropriate usage.
07
Detail guidelines for using imagery, such as preferred image types, image resolution, and any editing or filtering requirements.
08
Provide examples and templates for different types of brand materials, such as business cards, presentations, and social media graphics.
09
Include guidelines on tone of voice and writing style to ensure consistent brand communication.
10
Regularly review and update your branding and style guide to reflect any changes or evolutions in your brand.

Who needs branding amp style guide?

01
Any organization or business that wants to establish a strong and consistent brand identity.
02
Startups and small businesses that are developing their brand from scratch.
03
Companies working with external agencies or contractors who need clear guidelines for brand execution.
04
Marketing and design teams responsible for creating brand materials.
05
Franchises and multi-location businesses that need to ensure consistency across all branches.
06
Non-profit organizations aiming to establish a recognizable and unified brand image.
07
Companies undergoing rebranding or brand refresh initiatives.
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A branding and style guide is a document that outlines the visual elements and guidelines for representing a brand consistently across all platforms.
Companies or organizations that want to maintain a consistent brand image and ensure that all marketing materials adhere to brand guidelines.
To fill out a branding and style guide, one must include information such as brand colors, fonts, logo usage guidelines, tone of voice, and imagery guidelines.
The purpose of a branding and style guide is to ensure that all visual and written content aligns with the brand's identity, maintains consistency, and builds brand recognition.
Information such as brand colors, fonts, logo variations, usage guidelines, tone of voice, and imagery guidelines must be included in a branding and style guide.
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