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For further information and advice Planning Information Business Suite Ground floor Laurence House 1 Catford Road London SE6 4RU Tel 020 8314 7400 planning lewisham.gov.uk Highways Information Wearside Services Centre Wearside Road SE13 7EZ Tel 020 8314 7171/2261 highways lewisham.gov.uk www. Effective attractive shopfronts A guide for businesses in Sydenham Cover Produced by the Sydenham Society and Lewisham Council Sponsored by Sydenham Local Assembly The appearance of high street buildings...
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01
Start by understanding your target audience - consider their preferences, demographics, and buying behaviors.
02
Choose a visually appealing design for your shopfront - use colors, typography, and graphics that align with your brand image.
03
Create a clear and captivating signage - include your business name, logo, and any important information to grab attention.
04
Display your products or services strategically - highlight the most popular or unique offerings to attract potential customers.
05
Keep your shopfront clean and well-maintained - ensure that windows, doors, and exterior surfaces are regularly cleaned.
06
Use lighting effectively - illuminate your shopfront during evenings or darker hours to make it stand out.
07
Incorporate eye-catching displays or decorations - seasonal or themed displays can draw attention and create a welcoming atmosphere.
08
Utilize digital elements if relevant - consider using digital screens or interactive elements to engage pedestrians.
09
Regularly update and refresh your shopfront - change displays, signs, or decorations to keep it interesting and maintain relevance.
10
Monitor and evaluate the effectiveness of your shopfront - collect customer feedback and analyze footfall data to make improvements if needed.

Who needs effective attractive shopfronts?

01
Retail businesses - effective and attractive shopfronts are essential for attracting customers and driving sales.
02
Restaurants and cafes - an appealing shopfront can entice passersby to enter and try out the food or beverages.
03
Service-based businesses - shopfronts that convey professionalism and quality can instill trust and attract potential clients.
04
Fashion and apparel stores - a visually pleasing shopfront can showcase the latest trends and draw in fashion-conscious shoppers.
05
Tourist destinations - attractive shopfronts can act as landmarks and encourage tourists to explore the area further.
06
Startups and new businesses - a well-designed shopfront can help create a strong first impression and establish brand identity.
07
Any business aiming to stand out from competitors and make a memorable impact on potential customers.
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Effective attractive shopfronts refer to the visual appeal of a storefront that attracts customers and encourages them to enter the shop.
Shop owners or tenants are typically required to maintain effective attractive shopfronts.
Effective attractive shopfronts can be filled out by ensuring that the storefront is well-maintained, clean, and visually appealing.
The purpose of effective attractive shopfronts is to attract customers, improve the overall look of the shopping area, and promote a positive image of the business.
Information that must be reported on effective attractive shopfronts includes any maintenance or improvements made to the storefront, as well as any design elements or signage used to attract customers.
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