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Claude Caddell director of the Frankfort Community Public Library in Indiana emphasizes cooperation with the small community newspaper. Send the PSA a few weeks before you would like it to be broadcast or printed. Consider sending other information about your event or program with the PSA. Your text for the ad should be minimal as most newspaper PSAs are small. Step 2 Send your PSA to local television and radio stations and newspapers. Find out if your local television and radio stations...
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Research the media outlets you want to target.
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Craft your key messages and talking points.
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Build relationships with members of the media.
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Distribute press releases and media alerts.
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Prepare for interviews and media appearances.
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Follow up with media contacts after interactions.
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Monitor media coverage and adjust your strategy as needed.

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Businesses and organizations that want to enhance their public image.
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Conduct media relations refers to managing the relationship between an organization and the media to promote positive coverage and manage any potentially negative information or crisis.
Organizations or individuals who interact with the media and want to ensure a positive public image are required to file conduct media relations.
To fill out conduct media relations, organizations should document their media interactions, responses to media inquiries, and strategies for managing media relationships.
The purpose of conduct media relations is to maintain a positive public image, manage media coverage, and build relationships with journalists and media outlets.
Information such as media interactions, press releases, media coverage, and crisis communications must be reported on conduct media relations.
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