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Big beer brands Miller Budweiser and Coors each had full team sponsorship along with track entitlements. The introduction to motorsports marketing later expanded as motorsports developed extensively in the 1990s. Sport Marketing Quarterly 2016 25 75-78 2016 West Virginia University Title Vice President The Specialized Marketing Group TSMGI Education BA Saint Joseph s College of Maine Prior Positions VP of Sponsor Operations Roush Fenway Racing Owner 360 Sports Marketing Sponsorship PR SFX...
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Specialized marketing group is a group of related entities that engage in marketing activities directed toward a specific target audience or market segment.
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