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Brand Identity Refresh Office of Strategic Communications August 3, 2015DEPARTMENT OF UNIVERSITY MARKETINGSituation: Penn State brand identity The current Penn State academic visual identity was introduced
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How to fill out brand identity refresh

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How to fill out brand identity refresh

01
Start by conducting a thorough analysis of your current brand identity and identifying areas that need improvement.
02
Define your brand's mission, vision, and values to ensure consistency throughout the refresh process.
03
Develop a comprehensive brand identity guideline that includes the updated logo, color palette, typography, and tone of voice.
04
Update all marketing collaterals, including website, social media profiles, business cards, and packaging, with the new brand identity elements.
05
Communicate the brand identity refresh to your employees, stakeholders, and customers to ensure a smooth transition.
06
Monitor and evaluate the results of the brand identity refresh to measure its effectiveness and make necessary adjustments if needed.

Who needs brand identity refresh?

01
Companies that have outdated or inconsistent brand image and messaging
02
Businesses that have undergone significant changes, such as mergers or acquisitions
03
Startups looking to establish a strong and cohesive brand identity from the beginning
04
Companies that want to differentiate themselves from their competition and stand out in the market
05
Brands that want to attract a new target audience or reposition themselves in the market
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Brand identity refresh is the process of updating and revitalizing a company's brand elements, such as logo, colors, messaging, and overall aesthetics, to stay relevant in the market.
Any company or organization looking to update their brand identity is required to file a brand identity refresh.
To fill out a brand identity refresh, companies typically work with designers and marketing professionals to develop new brand elements and communicate the changes to stakeholders.
The purpose of a brand identity refresh is to modernize and differentiate a company's brand, attract new customers, and maintain a competitive edge in the market.
Brand identity refresh typically includes updated brand guidelines, logo designs, color palettes, messaging, and any other visual or verbal elements that represent the brand.
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