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Figure 1. 4. A proposed typology of stealth The basic tenets of market orientation Kohli Jaworski 1990 Narver Slater 1990 recognize that firms should focus on two specific stakeholders competitors and customers. Kaikati and Kaikati 2004 introduced it in the academic literature to refer to curveball strategies aimed at customers without their knowledge and consent. Sternberg S. 2006 August 7. AIDS drives plots on TV. USA Today. Retrieved March 15 2009 from http //www. Brand pushing celebrity...

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Stealth marketing is a form of advertising that is done in a way that is not obvious to the consumer.

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Companies must report on the methods used, target audience, and results of their stealth marketing campaigns.

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