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Either way we have executed occasion-based segmentation 7. 3 References 1. Marti J. 1987 Context marketing the honey-pot approach to 2. This works for all FMCG companies. Most of the examples of poor segmentation so far are from the FMCG companies but this is only because these firms have been experimenting with segmentation for longer. CHAPTER 7 FUTURE CHALLENGES IN MARKET SEGMENTATION 7. 1 Challenges in Market segmentation Segmentation is an invaluable tool for companies seeking to increase...
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What is future challenges in market?
Future challenges in market refer to upcoming obstacles or difficulties that businesses may face when trying to expand, compete, or adapt to changes in the market.
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Businesses can fill out future challenges in the market by conducting market research, SWOT analysis, and strategic planning to identify potential hurdles and develop strategies to overcome them.
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The purpose of future challenges in the market is to help businesses anticipate and prepare for obstacles, make informed decisions, and stay ahead of competitors.
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Information reported on future challenges in the market may include market trends, competitor analysis, regulatory changes, technological advancements, and consumer behavior.
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