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Economics management and financial Markets 9 4 ISSN 1842-3191 pp.255-261. R.Lee N. and Kotler P. 2016. Ansari A. Economides N. and Ghosh A. 1994. Marketing science 13 3 pp.248-273. Creswell J. 2014. Research design. 3 chapters one the selection of a research approach. 2013. 2nd ed. ebook Moderandi Inc. pp.56-59. Available at http //www. marketingmo. com/wp-content/uploads/2013/12/TheStrategic-Marketing-Process-eBook. Org/journalsfree/im/2010/imen20103Gliga.pdf Accessed 13 May 2016 Hox J. and...
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