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Org/pressoffice Cameron Jacobs cjacobs IAAPA. org Manager Media Relations David Mandt dmandt IAAPA. Crisis Communication How to Use the IAAPA March 9 2016 REDEMPTION MERCHANDISING STRATEGIES Presenter Colleen Mangone Director of Media Relations IAAPA 17 years in media relations and PR Joined IAAPA s staff in 2009. Org. IAAPA Support and Resources IAAPA Hotline 1 703/299-5127 For use by Members and Press www. IAAPA. 4 Press Conference Outline DO Be Correct Be Concise and Succinct Prepare...
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How to fill out crisis communication

01
Identify the crisis and its potential impact on the organization
02
Assemble a crisis communication team
03
Establish a crisis communication plan
04
Gather and verify information related to the crisis
05
Craft key messages that address the crisis and its impact
06
Choose appropriate communication channels to reach the target audience
07
Monitor public sentiment and respond to inquiries, concerns, and misinformation
08
Provide regular updates and be transparent about the situation
09
Train spokespersons to effectively communicate during a crisis
10
Evaluate the effectiveness of the crisis communication efforts

Who needs crisis communication?

01
Businesses and organizations of all sizes
02
Government agencies
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Non-profit organizations
04
Educational institutions
05
Healthcare institutions
06
Public figures and celebrities
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Any entity that is susceptible to potential crises that can impact their reputation, operations, or public perception
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Crisis communication is the process of communicating information during a crisis or emergency situation to stakeholders, employees, and the public.
Organizations and companies involved in a crisis or emergency situation are required to file crisis communication.
Crisis communication can be filled out by providing detailed information about the crisis, its impact, actions taken, and any relevant updates.
The purpose of crisis communication is to provide accurate and timely information to stakeholders, mitigate potential harm, and maintain trust and credibility.
Crisis communication should include details about the crisis, its cause, impact, actions taken, and any ongoing developments.
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