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There will be group presentations self-selected teams and some group projects. Prerequisite No pre-req enforced but you must have Upper Division standing 60 units completed. Ugba-167 Marketing Strategy 3 Units Fall 2017 David Robinson Overview The core course in Marketing ugba-106 introduces the fundamental Marketing tasks of segmenting targeting and positioning and the development of effective marketing mix elements product price place promotion. Osterwalder Pigneur Business Model...
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