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Hitt R. E. Hoskisson and R. D. Ireland. 1991. Synergies and post-acquisition performance Differences versus similarities in resource allocations. Enz. 2005. Strategic hospitality management Concepts and cases. New York Wiley. Harrison J. S. M. A. In The Blackwell handbook of strategic management ed. M. A. Hitt R. E. Freeman and J. S. Harrison 124 88. Strategic Management Journal 13 363-80. Penrose E. T. 1959. Theory of the growth of the firm. New York Wiley. Source Harrison and Enz 2005....
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01
Identify your target market: Before you can create a competitive advantage, you need to understand who your target market is. Research and analyze your target market to determine their needs and preferences.
02
Analyze your competition: Study your competitors to identify their strengths and weaknesses. This will help you identify the areas where you can differentiate yourself and gain a competitive edge.
03
Identify your unique selling proposition: Determine what sets your business apart from your competitors. This could be a unique product or service, superior quality, competitive pricing, or exceptional customer service.
04
Focus on customer value: Understand what value you can offer to your customers that your competitors cannot. This could include offering additional features, customization options, or personalized experiences.
05
Invest in innovation: Continuously strive to innovate and stay ahead of the competition. This could involve developing new products or services, improving existing ones, or adopting new technologies.
06
Build strong relationships: Foster strong relationships with your customers, suppliers, and partners. This can help create customer loyalty and establish a strong network that can support your competitive advantage.
07
Promote your competitive advantage: Effectively communicate your competitive advantage to your target market through marketing campaigns and promotional activities. Highlight the unique benefits your business offers and why customers should choose you over your competitors.
08
Continuously monitor and adapt: Keep track of market trends, customer preferences, and competitor strategies. Regularly evaluate and adapt your competitive advantage to stay relevant and meet the evolving needs of your target market.
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04
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05
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06
Marketing professionals: Creating a competitive advantage provides marketing professionals with a unique selling point to develop targeted marketing campaigns and attract and retain customers.
07
Service providers: Service-based businesses can gain a competitive advantage by offering superior customer service, personalized experiences, or innovative service offerings.
08
Companies entering new markets: When entering a new market, creating a competitive advantage can help companies establish themselves and quickly gain market share.
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What is creating a competitive advantage?
Creating a competitive advantage involves developing unique qualities or strategies that set a business apart from its competitors.
Who is required to file creating a competitive advantage?
Business owners and managers are typically responsible for filing information related to creating a competitive advantage.
How to fill out creating a competitive advantage?
To fill out information related to creating a competitive advantage, one must analyze the market, identify strengths and weaknesses, and develop strategic plans.
What is the purpose of creating a competitive advantage?
The purpose of creating a competitive advantage is to attract customers, increase market share, and ultimately improve profitability.
What information must be reported on creating a competitive advantage?
Information on market analysis, competitive strengths, and strategic plans must be reported when creating a competitive advantage.
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