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Brown and Eisenhardt 1995 and Poolton and Barclay 1998 show that much NPD research discusses the need to understand customers. Hollingsworth 1996 1998 and Jeffery 1998 recommended that NPD strategies and process should change to follow changes in market and technology. Though much research on food NPD is from practitioner viewpoints it suggests that many of the same concepts apply but that NPD is much more market driven in the food industry than in some other industries e.g. Fordham 1993...
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Marketing research is the process of gathering, analyzing, and interpreting information about a market, product or service to be offered for sale. It helps companies make informed decisions about their marketing strategies.
Companies and organizations that are planning to launch a new product or service in the market are required to conduct marketing research and file a report.
To fill out a marketing research report, companies should gather data from various sources such as surveys, focus groups, and market analysis. The report should include information on target market, competition, pricing, and distribution channels.
The purpose of marketing research is to help companies understand their target market, identify opportunities, and develop effective marketing strategies to promote their products or services.
The marketing research report should include information on target market demographics, consumer behavior, competitive analysis, pricing strategy, and distribution channels.
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