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For example a games designer might create the following map High P5 P2 P4 P3 Your business Quality of graphics P1 Low Interactivity 5. Coperman C. Forrest A. Lesirge R. Palmer P. Patel A. 2008. Tools for Tomorrow A Practical Guide to Strategic Planning for Voluntary Organisations. Anonymous The big idea field or market. Hunt coined the term strategic group in 1972 when he noticed subgroups of businesses with similar characteristics in the same market. Michael Porter then expanded the concept...

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How to fill out strategic group mapping

01

Step 1: Identify the industry

02

Step 2: Define the criteria for strategic grouping

03

Step 3: Identify the main competitors

04

Step 4: Gather relevant data for each competitor

05

Step 5: Analyze and compare the data

06

Step 6: Identify strategic groups based on similarities

07

Step 7: Map the strategic groups on a diagram

08

Step 8: Analyze the implications and make strategic decisions

Who needs strategic group mapping?

01

Businesses that want to gain a better understanding of their competitive landscape

02

Companies looking to identify opportunities and threats within their industry

03

Organizations interested in developing effective marketing and competitive strategies

04

Entrepreneurs seeking to identify gaps in the market and potential areas for differentiation

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What is strategic group mapping?

Strategic group mapping is a technique used in strategic management that involves identifying and analyzing different groups of competitors within an industry.

Who is required to file strategic group mapping?

Companies and organizations operating within an industry are typically required to file strategic group mapping.

How to fill out strategic group mapping?

To fill out strategic group mapping, companies need to identify the key competitors in their industry, analyze their strengths and weaknesses, and identify any strategic opportunities or threats.

What is the purpose of strategic group mapping?

The purpose of strategic group mapping is to help companies identify potential competitors, understand the competitive landscape, and develop effective strategies to gain a competitive advantage.

What information must be reported on strategic group mapping?

Information such as competitor analysis, market trends, and industry dynamics must be reported on strategic group mapping.

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