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Adapted from Increasing Cultural Participation An Audience Development Planning Handbook for Presenters Producers and Their Collaborators by Paul Connolly and Marcelle Hinand Cady Community Arts Handbook South Dakotans for the Arts. Communication tools include newsletters press releases advertising signage videos web pages and brochures. Precision Timing Plan marketing and promotion to be timely. Your message should begin to appear at least three weeks prior to an event or deadline and...
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