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Horacio Gomez Sintec horacio. gomez sintec.com Javier M. de la Garza Sintec javier. delagarza sintec.com Management In order for the segmentation to be executed as designed the performance indicators of the entire business structure had to be modified to measure objectives based on the strategy in terms of volume profitability and segment- MEXICO CITY MONTERREY BOGOTA www. Segmentation and Commercial Organization HORACIO GOMEZ AND JAVIER M. DE LA GARZA SINTEC SEGMENTATION AND ORGANIZATION...
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How to fill out segmentation and

01
Start by identifying the different criteria that can be used for segmentation, such as demographics, psychographics, and behaviors.
02
Collect relevant data from various sources, both primary and secondary, to understand your target audience better.
03
Analyze the data to identify patterns and segments within your target audience.
04
Create specific segments by grouping individuals who share similar characteristics or behaviors.
05
Develop a segmentation strategy by determining how each segment will be targeted and what unique value proposition will be offered.
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Implement the segmentation strategy by tailoring marketing efforts and messages to each segment.
07
Regularly evaluate and update the segments based on changing market trends and customer behaviors.

Who needs segmentation and?

01
Companies that want to maximize the effectiveness of their marketing campaigns.
02
Businesses that aim to understand their customers better and offer personalized experiences.
03
Organizations that want to allocate resources efficiently by focusing on the most relevant customer segments.
04
Marketers who want to improve customer retention and loyalty by providing targeted offers and communications.
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Businesses operating in competitive markets that need to differentiate themselves by targeting niche segments.
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Companies that want to optimize their product or service offerings based on customer preferences and needs.
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Segmentation is the process of dividing a target population into distinct groups based on certain criteria.
Any organization or entity that collects data and needs to analyze it based on different segments is required to file segmentation.
Segmentation can be filled out by categorizing data based on various demographics, behaviors, or other criteria.
The purpose of segmentation is to better understand the target audience and tailor marketing strategies to specific segments for more effective communication.
Segmentation reports typically include information on different segments, their characteristics, preferences, and behaviors.
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