Get the free AFFIRMATIVE FAIR HOUSING MARKETING - smgov

AFFIRMATIVE FAIR HOUSING MARKETING PLAN AND PROCEDURESCity of Santa Monica Resource Management Department Housing and Redevelopment Division 2121 Cloverfield Boulevard Santa Monica, California 90404 (310)

How to fill out affirmative fair housing marketing

How to fill out affirmative fair housing marketing:

1. Start by understanding the purpose of affirmative fair housing marketing, which is to promote equal housing opportunities and prevent discrimination in the housing market.
2. Familiarize yourself with the laws and regulations related to fair housing, such as the Fair Housing Act and any local ordinances that may apply.
3. Research the target audience for your housing marketing campaign and make sure it is inclusive and diverse.
4. Develop a comprehensive marketing plan that includes strategies to reach a wide range of potential tenants or buyers, ensuring that everyone has equal access to the housing opportunities.
5. When creating marketing materials, make sure they do not contain any discriminatory language or visuals that could exclude certain groups of people.
6. Advertise the housing opportunities in a variety of platforms and mediums, such as online listings, newspapers, social media, and community bulletin boards.
7. Use inclusive language and imagery in your advertisements to appeal to a diverse range of potential tenants or buyers.
8. Provide equal and fair treatment to all applicants throughout the application process, regardless of their race, religion, gender, disability, or any other protected characteristic.
9. Keep records of your marketing efforts and any inquiries or applications received to demonstrate your compliance with fair housing laws.
10. Regularly review and update your affirmative fair housing marketing strategies to ensure that they are effective and in line with any changes in fair housing regulations.

Who needs affirmative fair housing marketing?

1. Landlords and property owners who are advertising rental units or properties for sale.
2. Real estate agents and brokers who are involved in marketing and selling residential properties.
3. Property management companies that are responsible for promoting and leasing housing units on behalf of landlords or property owners.
4. Developers and builders who are selling newly constructed or renovated housing units.
5. Government agencies and organizations involved in promoting fair housing and equal housing opportunities.

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What is affirmative fair housing marketing?

Affirmative fair housing marketing is a process that ensures equal housing opportunities for all individuals, regardless of race, color, religion, sex, handicap, familial status, or national origin.

Who is required to file affirmative fair housing marketing?

Property owners, developers, and managers who receive federal financial assistance for housing projects are required to file affirmative fair housing marketing.

How to fill out affirmative fair housing marketing?

Affirmative fair housing marketing can be filled out by providing information on the steps taken to ensure fair housing practices, outreach efforts to reach diverse populations, and the results of those efforts.

What is the purpose of affirmative fair housing marketing?

The purpose of affirmative fair housing marketing is to promote fair housing practices and ensure equal access to housing opportunities for all individuals.

What information must be reported on affirmative fair housing marketing?

Information such as demographics of the target population, outreach methods used, and the results of those efforts must be reported on affirmative fair housing marketing.