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Graphic Identity and Style Guide
Revised: May 2017for downloads and more informationunh.edu/cpaTo understand the function and value of the UNH
graphic identity, it is important to recognize that
every
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How to fill out graphic identity and style

How to fill out graphic identity and style
01
Start by determining your brand's values, mission, and target audience. This will help you establish the tone and style of your graphic identity.
02
Choose a color palette that aligns with your brand's personality and conveys the desired message. Use these colors consistently throughout your designs.
03
Create a logo that represents your brand visually. It should be unique, memorable, and versatile in different formats and sizes.
04
Select appropriate fonts that enhance your brand's identity. Consider readability and consistency across different platforms and materials.
05
Develop a set of visual elements such as icons, patterns, or illustrations that complement your brand and reinforce its identity.
06
Design templates for various marketing materials like business cards, letterheads, social media graphics, and website banners. Maintain consistency in layout, fonts, and imagery.
07
Implement your graphic identity across all touchpoints, including your website, social media profiles, packaging, physical stores, and advertising materials.
08
Regularly evaluate and refine your graphic identity to ensure it stays relevant and effective in communicating your brand's message.
09
Train your team members on how to use and apply the graphic identity consistently to maintain a unified brand image.
10
Seek feedback from your target audience and make adjustments to your graphic identity based on their preferences and perceptions.
Who needs graphic identity and style?
01
Startups and small businesses: Having a distinct graphic identity helps new businesses establish their presence and differentiate themselves from competitors.
02
Established brands: Graphic identity and style are essential for established brands to maintain consistency, build trust, and strengthen brand loyalty.
03
Non-profit organizations: Graphic identity helps non-profits effectively communicate their mission, evoke emotions, and attract support and donations.
04
Freelancers and professionals: Graphic identity can help freelancers and professionals build a strong personal brand, showcase their skills, and attract clients.
05
Event organizers: Graphic identity and style contribute to creating cohesive event branding, attracting attendees, and conveying the event's theme or purpose.
06
Educational institutions: Graphic identity can enhance the reputation and credibility of educational institutions, creating a consistent and professional visual image.
07
Online businesses: Having a well-defined graphic identity is crucial for online businesses to create a professional and trustworthy image, leading to higher conversion rates.
08
Any individual or organization that wants to effectively communicate their message and leave a memorable impression can benefit from having a graphic identity and style.
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What is graphic identity and style?
Graphic identity and style refers to the visual representation of a company or brand, including logos, colors, fonts, and other design elements that create a cohesive and recognizable look.
Who is required to file graphic identity and style?
Companies or organizations that want to establish a consistent visual identity and style for their brand are required to file graphic identity and style.
How to fill out graphic identity and style?
Graphic identity and style can be filled out by consulting with a graphic designer or branding specialist to create a set of guidelines for the visual representation of the brand.
What is the purpose of graphic identity and style?
The purpose of graphic identity and style is to create a strong and consistent visual presence for a brand, which helps to increase brand recognition and build customer trust.
What information must be reported on graphic identity and style?
Information such as logos, colors, fonts, design elements, and guidelines for the use of these elements must be reported on graphic identity and style.
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