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Brand & visual identity guidelines /// General ///City of Kelowna /// Brand & visual identity guidelines /// General/// TABLE OF CONTENTSContents /// IMPORTANCE OF IDENTITY 3 /// OUR STORY OPEN4 ///
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How to fill out brand amp visual identity

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Start by understanding the brand guidelines and visual elements of your brand.
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Identify the key components of your visual identity, such as logo, colors, typography, and imagery.
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Ensure consistency by using these visual elements across all brand communications.
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Define the correct usage of your logo in various formats and sizes.
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Determine the color palette that represents your brand and use it consistently.
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Choose appropriate typography that aligns with your brand personality.
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Utilize imagery and graphics that convey your brand message and resonate with your target audience.
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Create templates and guidelines for different materials, such as business cards, letterheads, and presentations.
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Train your team on how to adhere to the brand amp visual identity guidelines.
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Regularly review and update your brand amp visual identity to stay relevant in the marketplace.

Who needs brand amp visual identity?

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Companies and organizations that want to establish a strong and recognizable brand presence.
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New businesses looking to create a cohesive brand image from the start.
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Marketing teams and agencies responsible for maintaining consistent brand communication.
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Entrepreneurs and individuals who want to build a personal brand.
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Franchise businesses that need to maintain consistency across multiple locations.
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Non-profit organizations seeking to establish their identity and better connect with their target audience.
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Brand amp visual identity includes the consistent use of visual elements such as logos, colors, fonts, etc. to create a recognizable and cohesive brand image.
Companies and organizations who want to establish or maintain a strong brand identity are required to file brand amp visual identity.
Brand amp visual identity can be filled out by providing details about the brand's logo, color scheme, typography, and other visual elements in a comprehensive manner.
The purpose of brand amp visual identity is to build brand recognition, establish credibility, and create a consistent brand image across all platforms and communication channels.
Information such as logo designs, color codes, font choices, brand guidelines, and usage rules must be reported on brand amp visual identity.
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