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May 31, 2016 ... Download Principles of Service Marketing and Management CH Love lock, Lauren Wright... ... DOWNLOAD PDF. Share Embed Donate.
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The principles of service marketing are guidelines and strategies used to promote and sell services to customers.
Any business or organization that offers services and wants to attract customers must utilize principles of service marketing.
Principles of service marketing can be filled out by analyzing the target market, defining the value proposition, and developing a marketing strategy.
The purpose of principles of service marketing is to effectively promote services, differentiate from competitors, and attract and retain customers.
Information such as target market analysis, competitive analysis, value proposition, marketing strategy, and customer acquisition and retention tactics must be included in principles of service marketing.
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