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MARKETING PLAN FOCUSING ON THE 4 PS OF THE MARKETING MIX FOR A WINE BAR IN THE CITY OF SAN LUIS OBISPOPresented to the Faculty of the Agribusiness Department California Polytechnic State University

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What is marketing plan focusing on?

A marketing plan focuses on outlining the strategies and tactics for promoting a product or service to reach a target audience.

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Businesses, marketing agencies, or individuals responsible for promoting a product or service are required to file a marketing plan.

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Information such as target audience demographics, competition analysis, marketing strategies, budget allocation, promotional tactics, and measurable goals must be reported on a marketing plan.

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