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OK XXX MandatoryMarketing Strategy and ManagementCourse leader:Professor Fred SelnesEnglishPhD program in Marketing Management7.5 CreditsFallThis course is designed to provide an overview of the forefront
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Research and analyze your target audience
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Marketing strategy is a plan or roadmap that outlines how a business will promote its products or services to reach its target audience and achieve its goals.
Companies or businesses that engage in marketing activities are typically required to file their marketing strategy.
To fill out a marketing strategy, businesses can outline their target market, marketing goals, budget, tactics, and timeline for implementation.
The purpose of a marketing strategy is to guide businesses in effectively promoting their products or services to attract and retain customers.
Information such as target market, marketing goals, budget, tactics, and implementation timeline must be reported on a marketing strategy.
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