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GLOBAL PROMOTIONAL STRATEGIES. THE CASE OF BENNETT COMPANY Mutes Adana Christian University Dimitri Can't emir Faculty of International Economic Relations Strata BucuretiPloieti, NR. 2428, Bl. 13/1,Sc.
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01
Identify your target audience: Determine who your global promotional strategies will be targeting and tailor your approach accordingly.
02
Research international markets: Conduct market research to understand the cultural, economic, and social factors that may affect your promotional strategies in different regions.
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Set clear objectives: Define specific goals and objectives for your global promotional strategies to ensure clarity and focus.
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Develop a consistent brand message: Create a strong and consistent brand message that can be effectively communicated across different markets and languages.
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Choose appropriate promotional channels: Select the most relevant and effective promotional channels for reaching your target audience in each region.
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Adapt your strategies to local customs and preferences: Customize your promotional strategies to fit the local customs, preferences, and buying behaviors of consumers in each market.
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Build relationships with local partners: Collaborate with local partners, such as distributors or influencers, to leverage their expertise and establish trust with the target audience.
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Monitor and measure results: Continuously monitor and track the performance of your global promotional strategies to identify what is working well and make improvements as needed.

Who needs global promotional strategies?

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Companies with international presence: Businesses that operate in multiple countries or have plans for global expansion can benefit from global promotional strategies to reach and engage a diverse customer base.
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Exporters and importers: Companies involved in international trade can use global promotional strategies to promote their products or services to customers in foreign markets.
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Global brands: Companies with well-established global brands can use global promotional strategies to maintain brand consistency and strengthen their presence in different markets.
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Businesses targeting international tourists: Industries such as travel, hospitality, and tourism can benefit from global promotional strategies to attract and engage international tourists visiting different destinations.
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Global promotional strategies are marketing plans that are designed to promote a product or service on a worldwide scale.
Companies that operate on a global scale and engage in promotional activities across multiple countries are required to file global promotional strategies.
Global promotional strategies can be filled out by including details about the promotional activities planned, the target audience, the budget, and the expected outcomes.
The purpose of global promotional strategies is to create a cohesive marketing approach that can effectively reach a global audience and drive sales.
Information such as the promotional activities planned, the target markets, the budget allocation, and the projected results must be reported on global promotional strategies.
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