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Nike Creative Brief By Darya Tasman Project Description/Overview The goal of the advertising is to stay the world's leading supplier and bring in a normal crowd as opposed to famous athletes. Also, to
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01
Step 1: Start by gathering all the necessary information about your project, including the goals, target audience, and key messages.
02
Step 2: Clearly define the objective of the creative brief. Is it to develop a new marketing campaign or design a new product?
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Step 3: Identify the main components of the creative brief, such as the background information, creative strategy, design requirements, and timeline.
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Step 4: Begin writing the creative brief by providing a brief overview of the project and its purpose.
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Step 5: Outline the target audience demographics, psychographics, and any specific insights or motivations that will help guide the creative process.
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Step 6: Define the key messages that need to be communicated through the creative work.
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Step 7: Specify any design requirements, such as preferred colors, fonts, or imagery.
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Step 8: Include any additional information or constraints that may impact the creative development.
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Step 9: Set a realistic timeline for the project, including key milestones and deadlines.
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Step 10: Review and revise the creative brief to ensure all necessary information is included and that it accurately represents the project goals.
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Step 11: Share the completed creative brief with the relevant stakeholders for their input and approval.
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Step 12: Once approved, distribute the creative brief to the team responsible for executing the project.
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Step 13: Provide ongoing support and clarification to the team as needed throughout the creative development process.
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Step 14: Evaluate the success of the project against the objectives outlined in the creative brief.

Who needs nike creative brief by?

01
Marketing teams who are planning to develop a new campaign for Nike.
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Designers who are tasked with creating new visuals or designs for Nike products.
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Advertising agencies or creative agencies working on Nike's branding and marketing.
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Product managers or brand managers responsible for the strategic direction of Nike's products.
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Copywriters who need a clear understanding of the objectives and key messages for Nike's marketing materials.
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Nike creative brief is a document that outlines the creative direction, objectives, and requirements for a specific advertising or marketing campaign.
The marketing team, advertising agency, or creative department responsible for developing the campaign is required to file the Nike creative brief.
Nike creative brief can be filled out by including information such as campaign objectives, target audience, key messages, creative elements, budget, and timeline.
The purpose of Nike creative brief is to provide clear guidance and direction to all team members involved in the development and execution of the campaign.
Information such as campaign objectives, target audience, key messages, creative elements, budget, and timeline must be reported on Nike creative brief.
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