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KARELIA UNIVERSITY OF APPLIED SCIENCES
Degree Program in Design Anastasia ParfeevaCREATING A VISUAL IDENTITY FOR A PERSONAL Brandeis
May 2016THESIS
May 2016
Degree Program in Design
Sirkkalankatu
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How to fill out creating a visual identity
How to fill out creating a visual identity
01
Step 1: Define your brand's values and message.
02
Step 2: Determine your target audience.
03
Step 3: Research your competitors and industry trends.
04
Step 4: Choose a consistent color palette that aligns with your brand.
05
Step 5: Create a logo that represents your brand.
06
Step 6: Design marketing materials such as business cards, letterheads, and brochures.
07
Step 7: Develop a brand style guide to maintain visual consistency across all platforms.
08
Step 8: Implement your visual identity across all marketing channels.
Who needs creating a visual identity?
01
Entrepreneurs and start-ups
02
Small and medium-sized businesses
03
Established companies undergoing rebranding
04
Non-profit organizations
05
Events and conferences organizers
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