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Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Doyen LeeKartik HosanagarHarikesh S. Earth Wharton Schools Wharton School Stanford First version: September 2013.
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Advertising content refers to the material used in advertisements to promote a product or service, while consumer is an individual who purchases goods or services.
Businesses and organizations that create or distribute advertising materials are required to file advertising content and consumer.
Advertising content and consumer can be filled out by providing detailed information about the advertising materials used and the target audience.
The purpose of advertising content and consumer is to ensure transparency and accountability in advertising practices.
Information such as the types of advertising materials used, target audience demographics, and any disclaimers must be reported on advertising content and consumer.
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