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Advertising Content and Consumer Engagement on Social Media:
Evidence from Facebook
Doyen LeeKartik HosanagarHarikesh S. Earth Wharton Schools Wharton School Stanford First version: September 2013.
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Businesses and organizations that create or distribute advertising materials are required to file advertising content and consumer.
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The purpose of advertising content and consumer is to ensure transparency and accountability in advertising practices.
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Information such as the types of advertising materials used, target audience demographics, and any disclaimers must be reported on advertising content and consumer.
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