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National Conference on Emerging Business Strategies in Economic Development Special issue December 2016Emerging Marketing Strategies of Fast Food Industry in India G. KannammalDr. M. SuvakkinResearch

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How to fill out emerging marketing strategies of

1. Identify your target audience: Before filling out emerging marketing strategies, it is essential to identify your target audience. Understand their demographics, preferences, and behavior to customize your marketing approach accordingly.
2. Conduct market research: Research about the current market trends, competitors, and customer needs. This will help you determine the gaps in the market and devise innovative marketing strategies to address them.
3. Set clear marketing goals: Define specific and measurable goals that you want to achieve through your marketing efforts. This will guide your strategy and ensure that you stay focused on the desired outcomes.
4. Create a unique value proposition: Differentiate your brand by offering a unique value proposition that sets you apart from the competition. Clearly communicate this proposition in your marketing strategies to attract and retain customers.
5. Utilize diverse marketing channels: Explore various marketing channels such as social media, content marketing, email marketing, influencer partnerships, etc. Determine which channels are most effective for reaching your target audience and allocate resources accordingly.
6. Follow emerging marketing trends: Stay up-to-date with the latest marketing trends and technologies. Experiment with new approaches and tools to leverage emerging opportunities and gain a competitive advantage.
7. Measure and analyze results: Regularly track and measure the results of your marketing strategies. Use analytics tools to gain insights into customer behavior, campaign performance, and ROI. Based on the data, refine your strategies for better outcomes.
8. Adapt and evolve: Marketing strategies should not be static. Continuously monitor the effectiveness of your strategies and be ready to make adjustments as needed. Embrace agility and adapt to changing market dynamics for sustained success.

Who needs emerging marketing strategies of?

1. Startups and small businesses: Emerging marketing strategies can help startups and small businesses establish their presence in a competitive market. By adopting innovative marketing approaches, they can reach their target audience effectively and compete with larger players.
2. Established companies looking to rebrand: Companies going through a rebranding process can benefit from emerging marketing strategies. These strategies can help them redefine their brand identity, attract new customers, and reconnect with their existing audience.
3. Businesses targeting younger demographics: Emerging marketing strategies often cater to younger demographics who are early adopters of new technologies and trends. Businesses targeting this audience can leverage these strategies to effectively engage and connect with them.
4. Companies entering new markets: When businesses expand into new markets, emerging marketing strategies can help them gain visibility and establish a foothold. These strategies enable businesses to adapt their marketing approach to suit the preferences and needs of the new market.
5. Companies aiming for innovation and growth: Any company that aims to foster innovation and drive growth can benefit from emerging marketing strategies. These strategies encourage businesses to explore new avenues, experiment with different approaches, and stay ahead of the competition.

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