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PLACEMENTBrand
Architecture
SystemHIERARCHYTable of
Contents
Brand Architecture4Overview×5
Decision Flow Chart6
Master Brand8
Primary SubBrand10
Secondary SubBrand12
Collaborations and Partnerships14Lockup
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How to fill out brand architecture

How to fill out brand architecture
01
Start by understanding your brand's goals and positioning.
02
Identify your target audience and research their preferences and needs.
03
Define your brand's core attributes and values.
04
Develop a brand strategy that aligns with your business objectives.
05
Create a visual identity system including logos, colors, typography, etc.
06
Establish guidelines for consistent brand messaging and tone of voice.
07
Define the hierarchy and relationship between different sub-brands or product lines.
08
Ensure all touchpoints reflect the brand identity, including packaging, website, advertising, etc.
09
Regularly evaluate and review your brand architecture to ensure it remains relevant and effective.
Who needs brand architecture?
01
Companies and organizations with multiple brands or product lines.
02
Startups and entrepreneurs looking to establish a strong brand presence.
03
Companies undergoing mergers or acquisitions.
04
Marketing and branding professionals responsible for managing a brand portfolio.
05
Companies targeting different customer segments or geographical markets.
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What is brand architecture?
Brand architecture refers to the structure and relationship between a company's various brands.
Who is required to file brand architecture?
Companies or organizations that have multiple brands or sub-brands typically need to file brand architecture.
How to fill out brand architecture?
Brand architecture can be filled out by outlining the hierarchy of brands, their positioning, and how they relate to each other.
What is the purpose of brand architecture?
The purpose of brand architecture is to provide clarity and consistency in how brands are presented to consumers.
What information must be reported on brand architecture?
Brand architecture typically includes information on brand names, logos, brand hierarchy, and brand positioning.
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