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Chapter 9Product, Services, and Branding StrategiesMultiple Choice1. If you are looking for enlightenment in all the wrong places, companies are eager to help. Feeling good is the new religion. These
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Product services and branding refers to the process of creating and promoting a unique identity for a product or service in the market.
Companies and businesses that want to establish a strong brand identity and market their products or services effectively.
Product services and branding can be filled out by conducting market research, creating a brand strategy, developing brand messaging, and implementing marketing campaigns.
The purpose of product services and branding is to differentiate a product or service from competitors, build customer loyalty, and increase brand awareness and recognition.
Information such as target market, brand positioning, brand messaging, marketing channels, and brand identity elements must be included in product services and branding.
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