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Focus Group Guide
Rockville Senior Citizens Needs Assessment and Gap Analysis
Moderator Instructions: Please use the following guide to direct the discussion with each group. Most
of the text provided
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How to fill out focus group guide
How to fill out focus group guide
01
Start by identifying the purpose and goals of the focus group.
02
Create a list of questions to gather the required information from participants.
03
Recruit a diverse group of participants who fit the target demographic.
04
Choose a suitable location for the focus group that ensures comfort and privacy.
05
Prepare all the necessary materials such as consent forms, participant profiles, and recording devices.
06
Introduce yourself and explain the purpose of the focus group to the participants.
07
Follow the point-by-point guide to present each question and encourage open discussion.
08
Take detailed notes during the focus group to capture all relevant information.
09
Wrap up the session by thanking the participants for their time and participation.
10
Transcribe the recorded session and analyze the data collected.
11
Use the insights gathered from the focus group to inform decision-making and further research.
Who needs focus group guide?
01
Market researchers who want to gather qualitative data and insights from a targeted audience.
02
Product development teams who seek feedback and opinions on new product concepts.
03
Companies or organizations looking to understand customer preferences and improve their offerings.
04
Academic researchers who aim to study specific behaviors, attitudes, or experiences.
05
Non-profit organizations that want to assess the impact of their programs or initiatives.
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What is focus group guide?
A focus group guide is a document that outlines the structure and topics to be discussed during a focus group session.
Who is required to file focus group guide?
Anyone conducting a focus group study or research project may be required to file a focus group guide.
How to fill out focus group guide?
To fill out a focus group guide, one must provide detailed information about the purpose of the study, discussion topics, participant demographics, and other relevant details.
What is the purpose of focus group guide?
The purpose of a focus group guide is to provide a framework for the discussion and ensure that specific research objectives are met.
What information must be reported on focus group guide?
Information such as study objectives, discussion questions, participant demographics, and moderator instructions must be reported on a focus group guide.
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