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A Conceptual Model of Brand Extensions in the Hospitality IndustryJungKook Lee, PhD College of Business, Northern Michigan UniversityAlastair M. Morrison, PhD Hospitality and Tourism Management, College
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A conceptual model is a representation of a system or process using concepts and relationships.
Those individuals or organizations who are involved in designing or developing a system or process may be required to file a conceptual model.
To fill out a conceptual model, one must identify the key concepts and relationships that make up the system or process being modeled.
The purpose of a conceptual model is to provide a high-level understanding of a system or process, helping stakeholders visualize how it works.
A conceptual model typically includes key concepts, relationships, and possibly attributes or constraints.
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