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CHAPTER 5MANAGING MARKETING INFORMATIONMULTIPLE CHOICE QUESTIONS1. In 1985, Coca-Cola made a major marketing blunder by dropping their flagship brand (Coca-Cola) in favor of New Coke. Quick reaction
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Managing marketing information involves collecting, analyzing, and utilizing data related to marketing activities to make informed decisions.
Companies and organizations engaged in marketing activities are required to file managing marketing information.
Managing marketing information can be filled out by documenting marketing strategies, campaign performance, customer feedback, and market trends.
The purpose of managing marketing information is to help companies understand their target market, track performance, and improve marketing effectiveness.
Information such as marketing budget, campaign results, customer demographics, and market research findings must be reported on managing marketing information.
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