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Customer Satisfaction and Customer Loyalty among Grocery Shoppers research done in The NetherlandsERASMUS UNIVERSITY ROTTERDAM Faculty of Economic ScienceAuthor:Stephan (S.A.) de Long Supervisor:DRS.
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Customer satisfaction is the measure of how products and services supplied by a company meet or surpass customer expectation. A customer is an individual or business that purchases goods or services from a company.
Companies that provide goods or services to customers are required to monitor and report on customer satisfaction.
Companies can gather feedback from customers through surveys, reviews, and other forms of communication to assess satisfaction levels.
The purpose of monitoring customer satisfaction is to improve customer loyalty, retain customers, and enhance the overall customer experience.
Companies must report on the methods used to collect customer feedback, the results of customer satisfaction surveys, and any actions taken to address customer feedback.
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