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BRAND + STYLE GUIDE MESSAGE FROM DR. BIOTECH Welcome to Florida State College at Jacksonville's (FSC) Brand + Style Guide. This guide contains the branding standards for marketing and communications efforts
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Brand is a type of intellectual property that refers to the distinctive design, name, symbol, or any other feature that identifies a product or service of a particular seller.
Any individual or business that wants to protect their brand or logo from being used by others can file for a brand.
To fill out a brand application, you need to provide information about your brand, including a description of the mark, the goods or services it will be used in connection with, and specimens of the mark.
The purpose of a brand is to distinguish the goods or services of one seller from those of others and to protect the reputation and goodwill associated with that brand.
The information reported on a brand application typically includes the name and address of the applicant, a description of the mark, the goods or services the mark will be used in connection with, and specimens of the mark.
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