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08058Psychological Influence in Negotiation: An Introduction Long Overdue Deepak Malta Max BazermanCopyright 2008 by Deepak Malta and Max Baseman. Working papers are in draft form. This working paper
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Start by understanding the goal of the psychological influence you want to achieve.
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Marketers and advertisers who aim to influence consumer behavior and purchase decisions.
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Psychological influence refers to the ability to affect the emotions, behavior, and decisions of others through various psychological tactics.
Anyone who is engaging in activities that may have a psychological impact on others, such as marketers, advertisers, or public relations professionals, may be required to file psychological influence reports.
Psychological influence reports can be filled out by providing detailed information about the tactics and strategies being used to influence others psychologically, as well as the intended outcomes of these efforts.
The purpose of psychological influence is to understand how certain tactics and strategies can be used to manipulate or persuade individuals to think or act in a certain way.
Reports on psychological influence should include details about the methods, goals, and outcomes of the influence tactics being used, as well as any potential risks or ethical considerations.
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