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Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking IndustryPRELIMINARY AND INCOMPLETE. DO NOT CITE OR CIRCULATE WITHOUT THE AUTHORS PERMISSION. Current version: October 2014Elisabeth
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Advertising consumer awareness is the practice of informing consumers about a product or service through various forms of media in order to educate and influence their purchasing decisions.
Any company or organization that engages in advertising consumer awareness campaigns is required to file.
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