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KELLER CENTER RESEARCH REPORTDivergent Brand Building Strategies: How Do They Match Up? By Kirk L. Wakefield, PhD In competitive selling environments, brand identity is an important differentiator
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Research and understand your target audience
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Divergent brand building strategies involve creating unique and innovative approaches to building a brand that differentiate it from competitors.
Companies and organizations looking to stand out in the market and create a strong brand presence are required to file divergent brand building strategies.
Divergent brand building strategies can be filled out by analyzing market trends, consumer behavior, and competitor strategies to identify unique opportunities for brand differentiation.
The purpose of divergent brand building strategies is to create a strong and memorable brand identity that sets a company apart from its competitors.
Divergent brand building strategies typically include market research, target audience analysis, brand positioning, messaging, and tactics for brand promotion.
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