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Exhibit A Scope of Work and Deliverables A. Pedestrian Safety Campaign This campaign is a simple media buy. In support of Minnesota's Toward Zero Death efforts, Mn DOT is again sponsoring a pedestrian
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How to fill out pedestrian safety campaign

01
Identify the target audience for the pedestrian safety campaign.
02
Research and gather data on the current pedestrian safety issues and concerns in the target area.
03
Develop a clear objective for the campaign, such as increasing awareness or promoting specific safety measures.
04
Create a detailed plan outlining the key messages, activities, and timeline of the campaign.
05
Design visually appealing and informative materials to be used in the campaign, such as brochures, posters, and social media graphics.
06
Utilize various communication channels to reach the target audience, including social media, local newspapers, radio, and community events.
07
Organize educational workshops, seminars, or presentations to provide in-depth information and training on pedestrian safety.
08
Collaborate with local authorities, schools, businesses, and community organizations to support and promote the campaign.
09
Monitor the progress of the campaign and evaluate its effectiveness through surveys, feedback, and data analysis.
10
Adapt and make necessary adjustments to the campaign based on the feedback and results obtained.
11
Continuously promote pedestrian safety even after the campaign ends, as ongoing awareness and education are crucial in ensuring long-term safety.

Who needs pedestrian safety campaign?

01
Local communities and neighborhoods with high pedestrian activity.
02
Schools and educational institutions with student pedestrians.
03
Local government bodies and law enforcement agencies responsible for road safety.
04
Community organizations and non-profit groups focused on road safety and public well-being.
05
Businesses and corporations located in pedestrian-heavy areas.
06
Tourist destinations with significant pedestrian traffic.
07
Pedestrian advocacy groups and individuals passionate about promoting a safer walking environment.
08
Cities and municipalities aiming to improve overall road safety and reduce pedestrian accidents.
09
Parents and caregivers concerned about the safety of their children when walking or crossing streets.
10
Anyone who uses or interacts with roads and sidewalks on a regular basis.
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Pedestrian safety campaign is a public awareness initiative aimed at promoting pedestrian safety and reducing pedestrian-related accidents.
Organizations, government agencies, or individuals running pedestrian safety campaigns are typically required to file the campaign details.
To fill out a pedestrian safety campaign, one must provide information such as campaign objectives, target audience, planned activities, and budget.
The purpose of pedestrian safety campaign is to educate the public about pedestrian safety measures and reduce the number of pedestrian accidents.
Information such as campaign goals, strategies, budget allocation, target audience demographics, and evaluation methods must be reported on a pedestrian safety campaign.
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