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September 21, 2017, Request for Proposals for Consulting Services Role: Social Media Manager The Prince William Sound Science Center (www.pwssc.org), a nonprofit research and education institution
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A social media manager is responsible for creating, managing, and growing a company's presence on social media platforms.
Companies or organizations that utilize social media platforms for marketing, communication, or branding purposes are required to have a social media manager.
To fill out the role of a social media manager, one must have experience in social media marketing, content creation, analytics, and understanding of various social media platforms.
The purpose of a social media manager is to enhance a company's online presence, engage with customers, drive website traffic, and ultimately increase sales and brand awareness.
Information such as social media strategy, content calendar, engagement metrics, follower growth, and ROI must be reported on the role of a social media manager.
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