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REQUEST FOR PROPOSALSLibrary Branding and Marketing PlanISSUING AGENCY: Fort Vancouver Regional Library DistrictRELEASED: June 14, 2017, CLOSES: Proposals must be received no later than 4:00 P.M.

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How to fill out library branding and marketing

01

Determine your library's unique selling points and target audience

02

Create a branding strategy that reflects the library's values and goals

03

Design a visually appealing and cohesive brand identity, including a logo, color scheme, and typography

04

Develop a marketing plan to promote the library's services, events, and resources

05

Utilize various marketing channels such as social media, email newsletters, and print materials to reach your target audience

06

Consistently monitor and evaluate the effectiveness of your branding and marketing efforts, making necessary adjustments along the way

Who needs library branding and marketing?

01

New or upcoming libraries that want to establish a strong presence in their community

02

Established libraries looking to rebrand or refresh their image

03

Libraries facing competition from other information sources or entertainment options

04

Libraries with underutilized resources or services that need to raise awareness and increase usage

05

Libraries aiming to attract new user groups, such as young adults, families, or non-traditional library users

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What is library branding and marketing?

Library branding and marketing involves creating a unique identity for a library and promoting its services to attract patrons.

Who is required to file library branding and marketing?

Libraries or library systems are required to file library branding and marketing.

How to fill out library branding and marketing?

Library branding and marketing can be filled out by ensuring all promotional materials align with the library's brand and messaging.

What is the purpose of library branding and marketing?

The purpose of library branding and marketing is to increase awareness of library services and attract more users.

What information must be reported on library branding and marketing?

Information such as branding guidelines, marketing strategies, promotional materials, and outreach efforts must be reported on library branding and marketing.

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