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REQUEST FOR PROPOSAL FOR BRAND REDESIGN AND MARKETING CAMPAIGN January 2017 COOS BAY PUBLIC LIBRARY CITY OF COOS BAY 525 Anderson Ave. Coos Bay, Oregon 97420 COOS BAY PUBLIC LIBRARY REQUEST FOR PROPOSAL
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01
Research and analyze the current brand identity and its positioning in the market.
02
Define the objectives and goals of the brand redesign.
03
Identify the target audience and understand their preferences and perceptions.
04
Develop a brand strategy and positioning that aligns with the desired objectives.
05
Create a brand brief or design brief to guide the redesign process.
06
Collaborate with designers or design agencies to create new brand elements such as logo, color palette, typography, etc.
07
Test and gather feedback on the new brand elements.
08
Implement the redesigned brand across various touchpoints such as website, packaging, marketing materials, etc.
09
Measure and assess the impact of the brand redesign on key metrics such as brand awareness, customer perception, and sales.
10
Continuously monitor and adapt the brand identity to ensure it remains relevant and resonates with the target audience.

Who needs for brand redesign and?

01
Companies or organizations that have experienced significant changes in their business model or target market.
02
Brands that have outdated or inconsistent brand identities that no longer align with their values or target audience.
03
Startups or new businesses looking to establish a strong and cohesive brand identity from the beginning.
04
Companies facing declining sales or market share due to a lack of differentiation or brand positioning.
05
Brands looking to reposition themselves in the market to attract a new target audience or enter new markets.
06
Organizations undergoing a merger or acquisition that requires a unified brand identity.
07
Companies that have received negative feedback or backlash regarding their current brand identity.
08
Brands that want to enhance their overall brand image and improve brand perception among customers.
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Brand redesign and is the process of updating and improving a brand's visual identity and messaging to better align with current market trends and consumer preferences.
Any company or organization looking to refresh or revamp their brand image may choose to file for a brand redesign.
To fill out for a brand redesign, companies can work with graphic designers, brand consultants, and marketing professionals to develop a new branding strategy.
The purpose of a brand redesign is to attract new customers, retain existing customers, and stay competitive in the market.
Information that must be reported on for a brand redesign includes the reason for the redesign, target audience, brand values, and key messaging.
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