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State of Branding REPORT 20171Contents STATE OF BRANDING REPORT 2017Introduction3Demographics4Goals and Challenges5Organization and Strategy11Brand Marketing Metrics17Audience Targeting20Technology22Conclusion31powered

How to fill out state of branding

How to fill out state of branding

1. Review your brand guidelines and style guide for instructions on how to fill out the state of branding.
2. Identify the sections or information required in the state of branding.
3. Start by providing basic information about your brand, such as the brand name, tagline, and logo.
4. Include a description of your brand's mission, vision, and values.
5. Specify the target audience or customer segment for your brand.
6. Provide details about your brand's unique selling proposition and key differentiators.
7. Include information about your brand's personality traits and tone of voice.
8. Add any relevant visuals or imagery that represent your brand.
9. Outline your brand's key messaging and brand story.
10. Include information about your brand's color palette, typography, and other visual elements.
11. Specify any brand guidelines or usage rules for your brand assets.
12. Ensure the state of branding reflects the current state of your brand and its positioning.
13. Review and proofread the state of branding for accuracy and consistency.

Who needs state of branding?

1. Companies or organizations that want to establish a consistent brand identity.
2. Branding agencies or professionals who need to document the branding guidelines for their clients.
3. Marketing departments or teams responsible for maintaining and managing the brand.
4. Startups or entrepreneurs looking to define their brand strategy.
5. Franchises or businesses with multiple locations that need to ensure brand consistency across all branches.
6. Companies undergoing a rebranding process and need to update their brand guidelines.
7. Designers or creatives working on brand-related projects who need a reference for brand guidelines.

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What is state of branding?

State of branding refers to the current status or condition of a brand, including its reputation, recognition, and perception among consumers.

Who is required to file state of branding?

Companies or organizations that own or use a brand are typically required to file a state of branding report.

How to fill out state of branding?

The state of branding report can be filled out by providing information on brand positioning, target audience, competition, and marketing strategies.

What is the purpose of state of branding?

The purpose of state of branding is to assess the effectiveness of a brand's marketing efforts, track changes in consumer perception, and identify areas for improvement.

What information must be reported on state of branding?

Information such as brand performance metrics, consumer feedback, market research data, and competitor analysis must be reported on a state of branding report.