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June 2017On the boards' agenda US Managing brand risk in an age of social media In today's transparent, always on world, control of brand messaging has shifted from organizations into the hands of
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Managing brand risk involves identifying and mitigating potential threats to a company's reputation and brand image.
Any business or organization that wants to protect their brand and reputation should actively manage brand risk.
To fill out managing brand risk, companies can conduct a brand risk assessment, develop a risk management plan, and regularly monitor and address any potential risks.
The purpose of managing brand risk is to safeguard a company's reputation, maintain customer trust, and minimize any negative impact on the brand.
Information that should be reported on managing brand risk includes potential risks, mitigation strategies, and ongoing monitoring efforts.
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