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Social Media Marketing as a part of effective online strategy in small businesses Case company: Mani DressLAHTI UNIVERSITY OF APPLIED SCIENCES Business Faculty Degree Program in International Business Bachelors
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Social media marketing is a form of digital marketing that involves creating and sharing content on social media platforms in order to achieve marketing and branding goals.
Businesses and individuals who engage in social media marketing activities are required to file social media marketing reports.
Social media marketing reports can typically be filled out online through the respective platform's advertising tools or through third-party social media management platforms.
The purpose of social media marketing is to increase brand awareness, generate leads, drive website traffic, and engage with customers.
Information such as ad spend, target audience demographics, engagement metrics, and campaign performance must be reported on social media marketing reports.
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