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CITY OF Port Townsend Request for Proposals RFP×1604 COMMUNICATIONS STRATEGIES The City of Port Townsend, Washington is seeking a qualified consultant to advise the City on public communications
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Start by identifying your target audience and their needs.
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Communication strategies are plans for how an organization will communicate with its stakeholders, employees, customers, and the public.
Any organization or entity that wants to effectively communicate with its target audience should develop and implement communication strategies.
Communications strategies can be filled out by identifying target audiences, determining key messages, selecting communication channels, setting goals and objectives, and evaluating the effectiveness of the strategies.
The purpose of communications strategies is to help organizations effectively convey their messages, build relationships with stakeholders, increase brand awareness, and achieve their communication goals.
Information that must be reported on communications strategies includes target audiences, key messages, communication channels, goals and objectives, and evaluation metrics.
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